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superdrystore.com is committed to ensuring that your privacy is protected. This privacy policy explains how we use the information we collect about you, how you can instruct us if you prefer to limit the use of that information and procedures we have in place to safeguard your privacy.

superdrystore.com (“this site”) is provided by Supergroup Internet Limited (“Supergroup Internet”), a company registered in England and Wales under number 7139044 and whose registered office is at Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW, England. Supergroup Internet licenses the use and operation of this site to SDUSA, LLC (“SDUSA”) so that SDUSA may sell Superdry™ branded products in the USA. SDUSA is a company incorporated under the laws of California under number 200835210065. The registered office of SDUSA, LLC is at 3151 E Washington Boulevard, Los Angeles, California 90023, United States of America. For the purpose of the UK Data Protection Act 1998, both Supergroup Internet and SDUSA (“we”, “our” and “us”) are data controllers in relation to your information.

We will only use information about you in accordance with this Privacy Policy. By using our site or blog, you consent to such processing.

When setting up an account or when subscribing to receive our newsletter, you will be asked to provide us with your name, billing address and delivery address details, your email address, telephone number and a password. We will also require your credit/debit card details, when you are placing an order. When commenting on our blog, you will be asked to provide your name and email address. We may also collect any information (e.g. your age) that you publish on our blog. We may also collect information about you such as your name, address and contact details where you enter a sweepstake or contest we are operating. We may obtain information about your usage of this site to help us develop and improve it further.

Supergroup Internet use your information for the following purposes:

• To serve website content to you;
• To handle orders, deliver products and process payments and refunds and provide statements;
• To communicate with you about your orders;
• To update our records and generally maintain your account with us;
• If you contact us, we may keep a record of that correspondence and your contact details;
• For our statistical or survey purposes to improve our site and blog and our services to you.
• To prevent or detect fraud or abuses of this site and enable third parties to carry out technical, logistical or other functions on our behalf;
• To contact you by email, post, or telephone, to ask for feedback and comments on our services;
• To notify you of products, promotions and special offers that may be of interest to you.
• Provide our blog to you and other users and to allow you to use and comment on our blog.

Please note that some of these purposes may be undertaken by either or both of Supergroup Internet and SDUSA or by a third party on behalf of Supergroup Internet or SDUSA.

When your personal information is collected from you it will be transmitted direct to Supergroup Internet’s servers in the United Kingdom, where it will be stored.

In order to carry out the purposes listed above in the section entitled ‘What do we use your information for?’, the personal information collected from you may be transferred to the United States of America or another destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA (whether in the USA or otherwise) who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details, the sending to you of the Superdry ™ newsletter, and the provision of support services.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

You may sign up to the Superdry ™ Newsletter by ticking the appropriate box during registration, or separately on the Newsletter sign up page if you do not wish to subscribe yet. If you wish to unsubscribe from the newsletter contact list, you should either:

• e-mail us at care@usa.superdry.com with the word "unsubscribe" in the subject line;
• click on ‘unsubscribe’ at the bottom of the email; or
• log into ‘My Account’ on the website and edit your account details.

Unfortunately, the transmission of information via the internet is not completely secure. Although SDUSA and Supergroup Internet will do their best to protect your personal data, they cannot guarantee the security of your data transmitted to this site; any transmission is at your own risk.

This site uses up-to-date industry procedures to protect your personal information. We also protect the security of your data during transmission using Secure Sockets Layer (SSL) encryption software. Further information on Supergroup Internet’s security practices can be found by clicking on the following link: security policy..

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. This site use cookies to keep track of your current shopping session, to personalise your experience and to store items in your shopping cart.

Most browsers allow you to turn off cookies. If you want to know how to do this please look at the help menu on your browser. However, if you do not accept cookies your user experience on this site may be affected and you will be unable to purchase products from this site.

SDUSA and Supergroup Internet will not disclose your information to any third party except under the following limited circumstances.

SDUSA and Supergroup Internet may disclose your personal information to service providers who operate elements of this site and process data on behalf of SDUSA or Supergroup Internet. These service providers may include businesses who provide technology services such as hosting for servers and email distribution, and business partners who provide delivery fulfilment services.

SDUSA and Supergroup Internet may disclose your personal information to carefully selected customer service agencies for research and analysis purposes, undertaken on their behalf, so that they can monitor and improve the services they provide. If you consent, SDUSA, Supergroup Internet or their respective agents, acting on their behalf, may contact you by post, email or telephone to ask you for your feedback and comments on our services.

Where such disclosures are made, this will be under contractual arrangements with SDUSA or Supergroup Internet (as the case may be) and carried out in accordance with the requirements of the UK Data Protection Act and any applicable legislation in the United States of America.

SDUSA and Supergroup Internet may also use aggregate information and statistics for the purposes of monitoring website usage in order to help develop the website and its services and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify an individual.

Supergroup Internet may disclose your information to any member of Supergroup Internet’s Group (which means each of its subsidiaries, its ultimate holding company or companies and the subsidiaries of its ultimate holding company or companies) for any of the purposes listed above in the section entitled ‘What do we use your information for?’. Supergroup Internet may also disclose your personal information to any successor in title to its business or to any future licensee who may use and operate this site in succession to SDUSA.

In assessing your request for goods or services, SDUSA and Supergroup Internet may use your information for the purposes of the prevention and detection of fraud.

Neither SDUSA or Supergroup Internet hold your credit card details. Financial transactions take place directly and securely with our payment handling provider.

If you believe your details are incorrect you can amend your details by logging onto your ‘My Account’ on this site.

We may from time to time make available through this site certain services provided by third parties. To gain access to these services, you must register with these third parties and deal with them direct. Please note that these websites have their own privacy policies and that neither SDUSA or Supergroup Internet accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

SDUSA and Supergroup Internet do not knowingly market to or knowingly solicit information from minors. Minors are ineligible to use the services offered on this site, and we do not want minors to submit any personal information to us. If you are a minor, you can use this service only under the supervision of your parents or guardians.

Any changes we may make to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

If you have any questions, comments or requests regarding this Privacy Policy, we will be happy to answer them care@usa.superdry.com.