SuperGroup is a distinctive branded UK fashion retailer offering quality detailed clothing and accessories. It operates a multi-channel business through a combination of Superdry ™ and Cult standalone stores, Superdry ™ concessions, as well as UK and international wholesale.
The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry, together with other own brands and a number of third-party products which are sold in Cult stores. Superdry ™ offers an international brand proposition, targeted at customers who are looking for stylish clothing that is uniquely designed and well made. Our clothing is inspired by Japanese design influences with vintage Americana style which has won over fans from all over the world and a growing celebrity following.
Currently, Superdry ™ has a total of 39 outlets in the UK and Ireland plus a further 54 concessions within House of Fraser stores. Internationally, Superdry ™ branded products are sold in over 20 countries with franchised and licensed outlets in Belgium, France, Scandinavia, the US and Australia.
